Jasberry rice is a special variety of rice that was developed over the course of a decade through natural cross-breeding. Dark purple in color, it is organic and non-GMO. Jasberry rice is beneficial to your health and is considered a super-food because of its uniquely high level of antioxidants. Jasberry rice is soft, aromatic and absolutely delicious. It is more versatile and affordable compared to the other super-foods in the market!