My name is Kim and I'm a stay-at-home mom for our toddler son, our baby girl, and our adopted, teenaged niece. I was born in South Korea, but my family immigrated to the United States when I was nine. We settled in Sacramento which is where I met my husband, Kent.

Kent is originally from Indiana where he stayed through college, before bouncing around Kansas, Alabama, and Montana pursuing his doctorate in chemistry and working with a college ministry for ten years. He moved to Sacramento in 2005 and we met in 2008. After we got married, we moved to Fresno for three years, before finally settling in southern California where he works as a college professor teaching chemistry.

Once we had our two little ones, we began using organic- or natural-sounding skin care products. But my husband's background in chemistry made him concerned with some of the ingredients, causing us to dig deeper. One great resource we came upon is EWG's Skin Deep Database. This site scores both products and individual ingredients on a scale from 1-10, with 1 being the least hazardous and 10 being the most toxic. For example, one purportedly healthy baby lotion scores overall as moderately hazardous at 4 with individual ingredients scoring as high as an 8! And despite its organic-sounding name, it doesn't contain a single organic ingredient!

It was these types of wolves in sheep's clothing that made us want to create something different. A lotion that is as organic, natural, and safe as possible. One where every single ingredient scores a 1 on the Skin Deep Database, meaning it is rated as non-toxic as can be. And one where every ingredient meets Whole Foods' strict Premium Body Standards.

We started with aloe leaf juice. The aloe plant is a skin care superstar, containing over 200 nutritional substances, including 20 minerals, 20 amino acids, 12 vitamins, and active enzymes. Because aloe is so rich in vitamins A, B1, B2, B3, B5, B6, B12, C, E, choline, and folic acid, it’s great at protecting skin from dangerous free radicals. It soothes skin, acts as an anti-inflammatory, and also protects the skin against UV damage. What’s not to love!?

From there we wanted to include soothing oils such as coconut, olive, avocado, and grapeseed. These are natural moisturizers with a combination of anti-inflammatory and antimicrobial properties, while also being rich in antioxidants, such as vitamin C. Good stuff for healthy skin!

We also added shea butter for its skin-conditioning and moisturizing attributes. Shea butter is rich in vitamins A, E, and F, plus antioxidants, giving it anti-inflammatory properties. It's consistently rated one of the best skin care ingredients with good reason!

From there we added various beneficial plant-based extracts: calendula, giant kelp, chamomile, jojoba, rosemary, and others. Each has specific benefits for the skin, while also being as safe and non-toxic as possible. And of course, they’re all 100% organic!

But just as important as the ingredients we selected, are the ones that didn't make the cut. First, we left out controversial artificial fragrances and dyes. At best, they're like junk food for your skin; at worst, they can contain phthalates, carcinogens, and petroleum-derived ingredients, not to mention various allergens we just wouldn't trust for our babies or yours. Speaking of allergens, we also ensured our ingredients are 100% gluten-free.

Next, we excluded all sulfates, phthalates, and parabens. While these are huge classes of compounds that contain thousands of varieties, some are known to act as allergens or even carcinogens, so in the interest of safety for the widest possible audience, we decided to exclude them completely.

It took six months, over two dozen formulations, and fourteen prototypes, but we finally succeeded! We’re confident that our Premium Moisturizing Lotion contains the safest possible ingredients we could find, while also meeting Whole Foods' strict standards. Its organic, natural, and plant-based ingredients are not only great for babies, but toddlers, teens, and parents too! We can’t wait for you to try it.

Dr. Kent & Kim McCorkle
Trusted for our babies and yours.