Our story
How we got our start?
Back Bay is a team of athletes and audiophiles in Boston who started creating the fitness products they always wanted but could never find.
What makes our product unique?
We fuse smart design with premium materials to create truly great products. We include dozens of real athletes in our design process to create products that truly solve problems and make workouts better.
Why we love what we do?
Every day we get to think of creative ways to improve workouts and workdays. We love hearing from our customers and using their feedback to design innovative products!