The number of people using gold plated jewelry has increased dramatically. The reason is that gold plated chains retain the look and feel of a traditional gold chain but for the fraction of the cost! This thick 9mm 14K gold plated Double Curb chain features a classic Italian-inspired design resistant to kinking and knotting. Each chain comes in a variety of lengths and features a sleek and flat profile finished with strong endcaps and a claw claps designed both for security and comfort. Gold plated chains are great for all occasions whether it be for casual wear or to a party, prom, bar, or date no one will notice the gold chain you are wearing is not solid. Among the biggest benefits of buying gold plated jewelry is the fact that it is strong and durable.