It all starts with the fruit! The world is filled with thousands of varieties and hundreds of types of fruit - the majority of which do not possess the qualities necessary to find its way into a Finest Call product.

Finest Call chooses its fruit to maximize taste based on two very important factors:

• Fruit Variety - Finest Call has a limited number of fruit varieties to provide consistency. Meaning that you can count on the fact that each product will taste the same...time after time.
• Ripeness - The Fruit used in Finest Call is harvested in a very narrow window of time within the growing season. This exacting harvest standard effectively assures that fruit harvested either too early or too late for optimal flavor never finds its way into a bottle of Finest Call.

Finest Call is the top-selling shelf-stable, on-premise cocktail mix brand in the world. The brand's success is in large part due to strict adherence to four cardinal principles that serve as philosophical benchmarks:

• Unparalleled Quality - Finest Call proudly uses only carefully-selected varieties of fruit harvested at optimal ripeness.
• Innovative, Transformational Packaging - Innovative store-and-pour packaging with a new dispensing closure designed specifically for high speed pour applications.
• Industry Partnership - Developed specifically to meet the needs of bar professionals.
• A Global Brand - Currently available in more than 80 countries worldwide, covering 6 continents.