Our soap-free body wash rebalances skin's natural pH, soothes with allantoin and nutrient-rich milk protein, and cleans without stripping natural moisture from the skin. Provitamin B and Vitamin E leave baby's skin moisturized. Dermatologist and pediatrician tested; hypoallergenic. Clinically-tested for sensitive skin. Arrives in signature pink/blue packaging or signature bottle.Can be poured directly into bath water for moisturizing soak