Our performance fishing shirt strives to bring you original, functional and wearable fishing apparel for both on and off the water. Being avid anglers ourselves, it's important to bring our brand mission forward to you. We encompass everything about fishing. We eat, sleep , and breathe it because we know you do to. We aim to differentiate ourselves from the other brands out their by relating with our target customers. Fishing is a way of life. We get that. And that's what we are bringing to you with Southern Fin. Our apparel not only looks good, but feels good too. We have sourced the highest quality textiles and materials to make for some of the most comfortable fishing shirts you have ever put on your back. And you will stay comfortable all day on the water or at the local watering hole with your friends. Just put it on, and start reaping the benefits. Here are some features: UPF Sun Protection 100% Microfiber Sweat Wicking Moisture Control Men and Women - Unisex Ultra Soft - All day comfort We are a small time brand with its grass roots beginning in sunny South Florida. Performance Fishing Shirts are just as important as anything else in your tackle box. We feature designs and artwork from native Floridian artists to compliment our dedication to comfort. Its not everyday that you can find a fishing apparel brand that you can truly relate to on every level. Get yourself some gear and get on the water. We have your back because we know you have ours.