About la beauté Soi
Everyone has their own version of beautiful which is what makes each person unique and special. Our company is named after our founder, Soi-which also translates to our slogan “I am Beautiful” in French because we believe in the importance of embracing your own kind of beautiful.
Brushes for a CAUSE
la beaute Soi strongly stands by and supports three major causes: helping children, protecting animals and saving the earth. A portion of all purchases are donated to charities that are aligned with our values each month including The Nature Conservancy, UNICEF and ASPCA
How we Create
We created our brushes with our beauty enthusiasts, experts and beginner babes in mind so everyone can feel confident about expressing their own true beauty. Our brush hairs are made from ultra soft, high grade synthetic fibers which means that they are 100% cruelty free and hypoallergenic! Many natural hair bristles can harbor B A C teria over time, resulting in clogged pores, acne and leaving sensitive skin feeling rough & irritated. Not only are high quality synthetic brushes great for all skin types, but they also last longer as they are proven to retain shape after each wash without shedding.
What's in the set and how to use
Our Snow White ensemble comes complete with a Luxe Faux Leather pouch to not only hold all 10 brushes, but also protect them from getting damaged or lost while not in use. The protective inner flap + magnetic button closures ensures your brushes are kept safe while on the go-making the Snow White ensemble perfect for travel!Powder Brush
Over the course of the past 3 years we have invested in attending about 6 beauty trade shows throughout the year to network, interact with our target market and familiarize ourselves with up and coming trends.
In 2018 we attended the Beautycon as exhibitors for the first time where we had the chance to connect with our target market and learn about the newest trends in not only makeup, but overall in the beauty industry and pop culture Here we had the chance to network with beauty bloggers as well as establish potential PR opportunities for our brand.
BeautyCon LA Since 2018
IMATS LA Since 2018
Cosmoprof NA Since 2017
Indie Beauty Expo Since 2018
Stop Animal Cruelty
All animals are meant to be admired and loved which is why we do our part by donating to ASPCA. We also believe in protecting our animal friends which is why we would never harm any animal in the making of our products.
We believe that every child in the world has one thing in common - their rights. Every child deserves safety, love and education which is why we support UNICEF with every purchase.
Save the Earth
We only have one home and we believe it is everyone's responsibility to care for our beautiful earth. We are doing our part by moving towards more eco-conscious packaging and supporting The Nature Conservancy with every purchase.