We have a fundamental belief that all of our products must solve a meaningful problem. We’re constantly searching for the problems—and potential problems—that consumers encounter every day. It starts with an insight, whether it’s from our research panel, a response on social media, or a comment from a friend; we keep our eyes and ears open.

If you think you pay attention to the details, just wait until you meet our engineers. Before the design phase is completed, our engineers enter the picture and start “collaborating” (PC term for corporate fighting). They work together to make sure the quality of the form and function can live up to our ambitious standards. Do you ever think about the force required to push the AUTOSEAL button? Our engineers do. They not only think about it, they debate and test it with our designers. Does the action feel natural? Is it simple? Is there too much force required? These details are what give our engineers a feeling that their afternoon caffeine pick-me-up can’t.

Before your mug is made, the product goes through our version of a physical exam. We take it through rigorous testing to confirm performance and quality . We drop it, shake it, throw it, and put it through use cycles. It’s a great stress reliever. And then you have it, the final spill-proof mug is made and is ready for you to enjoy