Mother Knows Best
Licefreee was invented by Wendy Langley, a mother who had used a traditional lice treatment that smelled like bug spray on her daughter and was terrified it was going to run into her eyes . After that scary ordeal, Wendy set out to create a product that would kill both the lice and eggs and do so in a safe, non-toxic and highly effective way. Licefree was the glorious result.
During the time she was developing Licefreee, Wendy visited schools and homes, put ads in the paper and posted 'lice wanted' flyers to gather lice to use in the laboratory experiments. She wanted to be absolutely sure she'd developed the most effective product she could.
Still, Wendy says today, helping others through research and development is where her heart feels best.