The Story About Zojirushi
Zojirushi (pronounced ‘zoh-jee-ROO-shee’) began in Japan in 1918 as a manufacturer of hand-blown glass vacuum bottles. Today, Zojirushi’s product line extends to high-end small appliances such as rice cookers, bread makers and coffee makers, high quality vacuum insulated products like vacuum bottles, lunch jars and carafes, and commercial restaurant and coffee equipment. In the past few years, Zojirushi has enhanced the focus on design and how appliances fit into everyday lives with the introduction of a variety of new products. The name Zojirushi means 'Elephant brand' in Japanese.