The Natural Instincts system is the healthier hair color indulgence—a non-permanent, ammonia-free formula with aloe, vitamin and antioxidants. Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair, which can weaken the hair structure and ultimately lead to breakage. In most cases, this process is amplified when you color your hair. Our Natural Instincts system nourishes and protects your hair with clinically proven healthier color. The antioxidant properties prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This leads to predictable color results and hair that’s actually healthier-looking than before you colored.

Switch to Healthier¹ Hair Color

Less guilt. More gorgeous. A perfect recipe for clinically proven healthier color.¹ The Natural Instincts system has aloe, vitamin and antioxidants. Plus even more reasons to make the switch:

• Non-permanent, ammonia-free formula works in just 10 minutes
• Lasts through two shampoos
• Gently blends away gray
• Includes Natural Instincts Week 2 Color Refresher, a conditioning crème formula that deposits color pigments 15 days after coloring
• Includes Color Treat Conditioner for radiant, healthy-looking color

1. Natural Instincts non-permanent Level 2 vs. leading Triple Protection permanent Level 3 color crème: based on amount of surface damage.

Types of Hair Color

Compare Types of Clairol hair color.

* Among leading retail permanent shade and pre-formulated salon color

** Natural Instincts non-permanent Level 2 vs. leading Triple protection permanent Level 3 color crème: based on amount of surface damage