"SWIM, SPORT, SERVE"
The Salty Britches Casa is surrounded by three words.
"SWIM, SPORT, SERVE" is our mantra and really who we are.
Salty Britches was created because our young son could not SWIM in the ocean without getting the painful chafing on his thighs, underarms, and chest. As soon as Mama (me) would set up all the things, he would come out of the ocean walking like a cowboy and crying in pain. This always happened on day 1, and back to the room we would waddle. He always got it, and he would get it bad. This is the short version of the creation story, you're welcome.
We heard from little leaguers, coaches, umpires, triathletes, runners, ultra runners, spartan racers, ruckers, bikers, hikers, you name it and the feedback was fantastic. SPORT quickly became a part of our brand.
Since inception, it is no secret that we believe in and SERVE our mighty God. Without HIM, we would not have been able to create this brand. SERVE because relationships with those that SERVE in the military.
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What makes Salty Britches Different?
Our son couldn't swim in the ocean for very long. He loved playing in the surf, riding a boogie board, body surfing, but his skin hated it. Within a few minutes, in fact, he was miserable. The salt water would wreck his skin on his thighs, underarms, and chest. We tried so many products that are available for chafing and nothing seemed to work very well in the ocean.
There are plenty of products available for chafing. Why in the world would we create a new one? When you are a desperate Mama because nothing else seems to work, that's what you do!
Salty Britches has a base of lanolin. Lanolin creates a barrier on the skin. It doesn't just sit on top of the skin.This barrier is also great to apply to feet and hands to prevent blisters.
Salty Britches is an ointment, but it isn't greasy.It's formulated to not melt in the heat.
Super Robust - It will last all day for ocean play, ultra and endurance exercise, or working in the heat.
A little goes a long way.
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Cracking the code to Triathlon Chafing
Meet Yorlliry Moreno, affectionately called "Georgie" by his buddies. We met Yorlliry after he discovered Salty Britches from John Duberley, The first thing we noticed about Yorlliry is his huge electric smile.
Turns out Yorlliry is a professional triathlete. A PROFESSIONAL. This means he swims, bikes, runs, breaks a major sweat, EVERY SINGLE DAY. His list of accomplishments is long, and incredible. Yorlliry has a rule, that he has to use a product for at least 100 days to see if it really works. He feels like the anti-chafing space is full of gimmicks and petroleum jelly look-a-likes that aren't robust enough. He regularly runs 18 mile training sessions and 6 hour bike rides in the stifling heat of the low country of SC. According to Yorlliry, "creating Salty Britches to prevent ocean chafing really cracked the code to preventing chafing in triathlons. we swim in the ocean and bike and run in the heat. We are always wet either from sweat or the ocean so it just made sense.
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Teen Athletes and the Joys of Embarrassment
EMBARRASSMENT - I have learned that teen athletes, especially, suffer from skin chafing. Maybe it's the raging hormones, maybe it's Maybelline. It's painful and often down right embarrassing. Often times, athletes don't think about preventing the skin irritation. Salty Britches applied before activity will prevent it, BUT, applied after it has already happened, will soothe it. THAT is one of the differentiating factors of Salty Britches. Another fantastic helpful use for Salty Britches is soothing chapped lips and hands. Because Salty Britches is a skin barrier, it will prevent continuous chapping of your lips as well.
Next time your teen is embarrassed for having an anti-chafe product such as Salty Britches, they can say it's for chapped lips. Since it is in a tube and not a deodorant type stick, it's shareable. See, no cooties. We've got your back homegirls and homeboys.
This season of embarrassment will pass. Now go to church.
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