An Experience Worth Holding Onto. Everything we pick up is an experience. When we choose something, it’s because we recognize its beauty. We embrace its purpose, and marvel how its design makes life easier. Brands that uphold our ideals and support our health give us an experience of satisfaction and confidence in our choices. More important, products are promises of future experiences. It’s never just a mug, cup, or bottle. It’s the anticipation of sipping home-brewed tea on a long drive, or a well-earned gulp of cold water after a steep hike. Savoring a fancy cocktail at a summer picnic, or a solitary cup of home-brewed coffee on a quiet Sunday morning. Good products help us live better, and we love them for it. Too often consumers have to settle for “it’ll do for now.” But not today. Aladdin promises something better, something worth holding onto. Designed for you. We’ll never quit our quest to improve. We hunt for indelible insights that lead to striking designs. Our prize is leading the category in form, function and aesthetics, and we strive to stay ahead of the curve with innovative processes and materials. Most important, we stay in tune with what customers want through research and consumer insights. Healthy for you, and good for the planet. Physical and mental wellness is non-negotiable. We choose materials that safeguard health, and design features that encourage healthful behavior. And since our customers want to make better choices for people and the planet, we’re mindful of the repercussions of our practices. We take environmental stewardship to heart, and provide ethical and safe working conditions.