Our Story
Our story began in 1906 with a horse-drawn wagon. William Fitz Donovan launched a local food delivery enterprise in Birmingham, Alabama, but after seeing unprecedented success in a specific niche of his business, “Donovan Provision Company” quickly converted into a premier maker and provider of quality coffees and teas. As a nod to a vision of excellence and innovation, in 1908 William Fitz Donovan named his coffee after the highest quality gem in existence: a RED DIAMOND. Our family’s unwavering commitment to providing our customers with the highest quality coffee and tea has continued for over 112 years and through 5 generations.
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Our Process
The perfect cup comes from sourcing only the finest teas from across the globe to ensure consistency and flavor. For 5 generations, our leaves have been picked with extreme attention to detail, and as a result, our tea is known for its high quality and lack of stem content. Red Diamond consistently delivers tea with terrific color, body, and a crisp, clean taste. Tea is inherently healthy, providing natural antioxidants in every glass. Flavonoids, the antioxidants found in tea, work to help your body neutralize free radical molecules that may damage cells, when combined with proper diet and exercise. In general, higher quality teas provide a higher level of antioxidants.
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Our Purpose
While Red Diamond is an Alabama original, ours is a global story. We play an influential role in our world’s tea industry and when customers purchase our products, they’re supporting a company with a vision for a sustainable future. We strive to provide a world-class, social, healthy, and genuine experience. Our entire team, from field to facility, is driven to provide unparalleled quality in everything we do. We believe in using the highest quality tea blends, with no stem, picked from the finest estates especially for Red Diamond. This obsession with quality has been passed down from one generation to the next, and we’ve always stayed true to our promise: No shortcuts. No compromises. Just real, fresh tea. Guaranteed.
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