Our story
How we got our start?
Over 50 years ago, our products became being recognized by many around the shores. Making clothing and accessories of all kinds, with quality in mind, our product were demanded and we kept responding. It is because of our loyal customers that brought us where we are.
What makes our product unique?
Our brand is trademarked and recognized by many across the nation. LIFEGUARD is an iconic beachwear lifestyle brand related to fun times and happy days.
Why we love what we do?
We love to be of help to others and love to make clothing. We see how much you enjoy our products and we continue on our journey to make more items catered to your liking.