Quality.
Icel’s Quality, Environment and Safety politics is oriented by four main axels, connected among themselves in order to enable an appropriate and systematic answer to the market.
Customers: Being proactive is a positioning strategy; quality, brand image is our goal. Continuous improvement, innovations of product and process, flexibilisation and optimisation of quality, the way we found to assure, to conquer a strong presence in international markets and keep a solid position in the distribution channel.
Suppliers: Their correct evaluation and qualification is the method to assure the quality of the raw-material and products in order to get the right characteristics of the final product, reduce environment impact and eliminate the risks for health and safety of the employees.
Resources: Qualifying and Training; the efficient management and organization of the material and human means based on the flexibility and polyvalence; the development of new processes and products associated to solutions technologically more clean, economical and appropriate to the areas of Environment, Quality, Safety and Productivity; adoption of preventive measures/actions leading to reduction of pollution for health and safety in its origin are the base to get the competitiveness in the cutlery business, the company growth, the health protection and safety of all employees; the environment pollution prevention and the continuous improvement.
Environment: Adaptation of a social active approach, responsible and transparent. Assuming the total comply with rules, legal requirements and other applicable as well as the commitment of a continuous improvement of the processes, products, environment performance and safety of people and goods in order to integrate itself in the surrounding community and assure, through a sustainable development, the satisfaction of the shareholders, employees, suppliers and customers.