That's HaoDeng "Bluetooth Mesh" LED Light bulb.
HaoDeng is an app-driven lighting system that can simultaneously serve up to 64 light sources and control 16 million colors - all from your Android or iOS smartphone or tablet. HaoDeng can become part of your everyday life with alarm clocks, with timers, with warning signals and with protection for your home.
Play with light and choose from 16 million colors in the HaoDeng app to adjust the light to your mood. Use your favorite photo and relive that special moment, accompanied by light effects. Save your favorite lighting settings and recall them at the touch of a button whenever you want.
It is compatible with All HaoDeng bluetooth MESH product with same app, it makes your normal light strip smart.
HaoDeng Bluetooth mesh products: Multicolor light bulb, Tunable kelvin white bulbs, Dimmable Light bulbs, Panel Switch, Smart Plug, Hub, LED Strip light controller, PIR sensor and so on.
BLUETOOTH MESH TECH IS DIFFERENT FORM OTHER TECH, IT IS THE BEST SOLUTION FOR IoT, MUCH BETTER THAN WIFI AND BLUETOOTH 4.0, IT WILL GIVE YOU BEST EXPERIENCE FROM MESH TECH.