About Us
COVERGIRL was born in 1961. COVERGIRL offers accessible, affordable, and inclusive makeup for everyone. Through the years, COVERGIRL has partnered with a number of inspirational, barrier-breaking, and diverse women as the faces of the brand.
COVERGIRL also opened our first-ever flagship store in Times Square, New York City. We couldn't be more excited to sell our foundations, mascaras, blushes, lips kits, and more in The City That Never Sleeps. One small step for makeup, one big step for COVERGIRL!