Almay makeup looks great, feels great, and loves your skin—for real.
We are also making strides toward a sustainable future by developing products packaged using sustainable materials. Our products are cruelty free, fragrance free, and doctor tested.
We’re committed to doing right by you. Because we believe in creating makeup that, first and foremost, is based on the principle of doing no harm—not to your skin, sensitive eyes, nor the planet.
This is Almay.
Step 1 : Sweep the rounded end of our kit's applicator (or your favorite eye-shadow brush) into one of the powders, then glide it across your lids
Step 2 : Wipe the applicator or brush clean with a tissue before dipping it into another one of the palette's shades to keep things neat
Step 3 : Use the point-tip side of the applicator to apply any of the colors as eyeliner
Pro Tip : You'll get vivid color from applying the shades dry, but for even more vibrancy, wet the applicator or brush before you dab it into the powder