We've all heard the stats regarding the overall declining health of kids today. And while in the world of snacks there have been significant improvements, for whatever reason the same cannot be said for kids' drinks. Walk the kids' juice aisle and you'll find yourself surrounded by a lot of sugar and artificial ingredients. Simply put, there was a need and we filled it. The first zero sugar, zero calorie, zero sodium, organically flavored water for kids in a juice box.