The story of Ugo yoga mats began in 2014. Dora, a graphic designer who initially studied yoga as a form of exercise and stress relief, had a dream of designing a yoga mat that met all her needs: cushion, support, superior grip, absorbent, easy to clean. Together with her father, the founder of Ugo, they set out to create a mat that fulfilled those criteria. Through research, testing and feedback from the yoga community, they developed a mat that Dora was pleased to use and excited to share with her fellow yogis. Under one umbrella, the family designed, developed and manufactured these new yoga mats. Ugo yoga mats were born!

Dora’s wish to develop a high-performance mat was two-fold. She desired to create a mat that (1) inspired confidence in its function during use and (2) allowed each user to concentrate on the mental and physical aspects of yoga, instead of worrying about falling out of position because of a slippery mat. By ignoring the pitfalls of subpar mats, Ugo yoga mat users can devote themselves to mastering difficult poses, proper positioning and mindful breathing. This improvement in practice provides a better opportunity for users to achieve their goals, like aligning body, mind and spirit.

Being freed to focus on the actual practice of yoga lead to Ugo’s tagline of “Find Your Inner U”.