We were inspired by you, our customers.
You told us what you like and don't like about baby wipes, and we were inspired to make a better product.
We chose our manufacturer, Nice-Pak, because of their 50+ years of expertise with wipes. We combined their know-how with your wipes wish list to build a fantastic baby wipe through development efforts, multiple prototypes, lab tests, and home testing by parents. The result is a baby wipe that's truly designed for you—it's soft enough for a newborn, but sturdy enough to get the job done.