We’re only as good as the impact we have, so we’re investing to improve the lives of everyone that we engage with, all over the world. From the highest standards in international human rights at our factories, to protecting our familial culture, to considering every person that wears our products: We want to make the most positive impact possible on everyone around us.
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When it comes to protecting our playground, we’re keyed in on action and advocacy. We're aiming to achieve a 20% reduction in carbon emissions and divert 75% of our waste from the landfill by 2020 at global headquarters. The Burton US Open has been carbon neutral since 2017 and will be zero waste by 2020. And we're doubling our repairs to reach at least 40% of our claims. Most importantly, we use our momentum to set an example and speak out on policy issues that impact our people and the environment.
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Improving the sustainability of our products has three points of entry: softgoods, hardgoods, and packaging. Aiming to meet the highest level of safety and environmental responsibility, by design year 2020 (the Winter 2022 product season) all of our softgoods will be bluesign approved, contain only sustainable cotton, use zero biocides, and less water. And we’ll reduce carbon emissions by 20% in the production of our hardgoods.
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Burton has a responsibility to protect the people and playground that sustain snowboarding and the mountain lifestyle. In other words, we can’t succeed as a business without succeeding at sustainability. This is just the beginning, so follow along below as we move toward our goals. To dive deeper into our sustainability initiatives, explore the sections above – Our People, Our Playground, and Our Product.
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