It all started with a pair of scissors. One day after work, while changing into PJs, my husband and now co-founder, Jason, was baffled by the scissor cut down the front of my pantyhose. He said, “What happened there?” I said, “THEY’RE SO UNCOMFORTABLE, so I cut them in the bathroom at the office!” We had a good laugh and that pair ended up in the trash. And then I began the hunt for a comfortable pair. After years of trying on dozens of styles and brands, I had given up. The largest size was too small – the tug, pull and irritating squeeze. The waist always too high – why is control top the only style available?! What if I don’t want a control top at 10 a.m. on a Tuesday!
I knew there had to be better. That’s when I had the “light-bulb” moment. With our backgrounds in product development and marketing, we knew we could make this happen. I could bring women the tights they actually want to wear. Then, the real work started. Asking friends about their own experiences wearing hosiery. Finding a manufacturing partner. Samples. Conversations. Samples. Testing. Patenting. It became a crusade for comfort in a product category that has never been comfortable. And here we are – Hipstik is everything women have ever wanted in a pair. I have found my happy. And I truly believe Hipstik tights are so comfortable, they will make your day happier, too.
Happy Facts:
- Hipstik Legwear is nationally certified Woman-Owned and women-made in the USA in North Carolina
- Real Simple named Hipstik a Best Product of 2018
- Good Housekeeping named Hipstik one of the Best Tights of 2019
- Hollywood costume designer recommends Hipstik Nude Pantyhose to make actresses’ legs look amazing
- The top most common words used to describe Hipstik in real customer reviews are: “LOVE” and “COMFORTABLE”
- Laura, Jason and their two daughters packed thousands of Hipstik orders from their guest bedroom at the launch of the company