Mis' Rubin's History
In, 1935 Julia and Rubin Hanan started selling steaks covered in Black Magic. Affectionately known as Mis’ Rubin’s Seasonings, their steak rub became a cornerstone of the community. For decades, Penny Profit was the only place that sold Black Magic. Now, these bottles let you in on a local secret to grilling the best steaks around or, as Julia used to say, “the best steaks this side of heaven.” Along with 3 other seasoning recipes straight from their recipe book, White Magic, Fish Magic and Creole Magic.