Whether you’re going lighter or darker, or just looking for a touch-up, we’ve got you covered! With 35 natural-looking shades to choose from, you can find your most authentic color and shine from the inside out. TRUE COLOR at-home hair color is specially formulated to prime, color, and seal all-in-one for long-lasting coverage. So wherever each day takes you, you’ll have a TRUE COLOR that enhances the thousands of natural tones in your own hair The true benefits of TRUE COLOR: Up to 100% gray coverage Long-lasting permanent color Primes, colors and seals all-in-one Authentic, natural looking results