Understand what you Breathe. Take meaningful Action against Pollution.
Every year across the globe, more than 8.8M premature deaths are caused by air pollution. The magnitude of the problem should inspire sweeping change, but it doesn’t. Why? Because like new insights about our climate, the numbers are quick to cause anguish, but get quickly buried under the immediacy of daily life.
We are convinced that with the right information at the right time, wisdom can take over panic and the urgency of the problem can be channeled into imagining solutions rather than endings.
We want to create products that make data lively, engaging and useful for solution-seekers. We believe it’s our best shot at contributing to human growth that does not come at the expense of the environment or of itself.