About Dog is Good

Dog is Good, a Dog lifestyle company, creates and markets gifts and apparel for dog lovers. Located in Los Alamitos, CA, the company sells wholesale and retail, and licenses the brand to numerous manufacturers in the pet, gift and home product industries. Primarily still recognized as an apparel company, Dog is Good is quickly gaining recognition in the gift and pet markets. They have also developed a reputation for generously giving back to animal welfare organizations.

The company’s success lies in its ability to deliver messaging that resonates with dog lovers. With clever and poignant sentiments, they remind us all how great it feels to be with Dog.

The major ingredient in Dog is Good as a company and each product individually, is capturing that remarkable feeling we as dog lovers have when when we’re near dogs… they don’t even have to be our own! Here at D.I.G. we often say “we don’t sell products, we sell a feeling” – this feeling is somewhat indescribable so we had to think long and hard about how to succinctly convey it. There is no word in the American lexicon to describe it, so we turned to a combination of both german and english and made it up: Dogvergnügen: The unique joy you feel in the presence of Dog.

Dog is Good Gives Back


An important part of Dog is Good’s mission is to be a force for good.

We have worked with numerous animal shelters and other pet-related non-profits, donated to auctions, designed custom products to help raise funds and donated cash in pursuit of this ideal. Each year, through the "Dog is Good for Patriots Program," the Company partners with a non-profit whose mission supports both pets and veterans.