Our story
How we got our start?
We created a new kind of skincare with potent plant-based natural ingredients & powerful scientifically-proven heavy hitters...called No B.S....because the beauty industry is built on unattainable beauty standards, wonky ingredients & sponsored scientific studies.
What makes our product unique?
Consumers have only 2 options: Traditional skincare products full of scents, toxic preservatives and surfactants or organic natural products that don’t really work. We are unique because our potent formulas deliver visible results & our clean ingredient philosophy cuts away harmful ingredients.
Why we love what we do?
Because we are disrupting the beauty industry by being transparent, authentic, by calling out the B.S. happening in the industry and by always looking for innovative ways to take our audience beyond just the product to lifestyle experiences that help them feel better, live better, and do better.