What started off as a bet over beers between two friends has now become the ZANEROBE brand as we know it. Intending to right some fashion wrongs that were present in Sydney at the time, Jono and Leith decided to go into business together.

The initial goal was to design clothing that they'd want to wear rather than what they thought was substandard kind of fashion. We're conscious of our impact on the environment and working hard to minimise it. Creativity is our passion and we're dedicated to the craft. The ZANEROBE team are not swayed by a fad or short-run trend and lean towards pieces that have longevity. Leading by example is such a powerful mantra, a responsibility that we never take lightly.

We design what we want to wear and we work with people who resonate with us. We generally have close personal relationships with our photographers, social media influencers, musicians and artists. This creates authenticity in our partnerships and a sense of community.

Everything is an inspiration opportunity; travel, people & events play a big role in the crafting of a collection. But we design for ourselves first and foremost. Everyone at ZANEROBE is family and we embody the brand.

Today, the ZANEROBE brand has expanded to stores in the U.S., Canada, Japan and into Europe. ZANEROBE’s international roll-out has presented new challenges that keep our small team mindful of our Australian roots.