Our story
How we got our start?
Our founder, Bob Yoe, sought to design the best fitting sock that’s ever been made. With the expertise of third and fourth generation textile manufacturers, the highest quality materials and an innovative engineering process, FITS was born.
What makes our product unique?
Built with our Full Contact Fit and super-fine merino wool, our socks keep you dry and adjust to your every movement for optimal performance mile after mile.
Why we love what we do?
We want to be the only socks in your sock drawer. At FITS, we're building socks for every aspect of your life utilizing innovative technology and premium materials.