The Cree 65W equivalent LED BR30 flood light looks and lights like just like an incandescent bulb. It works just like you would expect too - it lights instantly, is dimmable, and shines wide and bright - using just a fraction of the energy of a traditional incandescent while lasting about 25 times longer. The perfect replacement for incandescent bulbs in track and recessed lighting at a price you can afford, Cree LED bulbs pay for themselves quickly and continue to pay you for years.