It Starts With Organic Pima Cotton from Peru
If you love organic food, but hadn't given much thought to cotton, consider this: cotton occupies only 3% of the world's farmland, but it consumes a whopping 25% of all pesticides. Setting aside the fact that we probably don't want pesticides lurking in our clothes, cotton pesticides in particular are even stronger than many food crop pesticides and can cause grave damage to farmland and adjacent eco-systems.
Cotton is to Peru as ice is to Antarctica. Cotton garments have been found in Incan and even pre-Incan ruins. (OK, we're not saying your Pima cotton tee will last that long, but...). Today, Peru is widely regarded as the best place on earth to grow cotton. And one of the very few places perfect for growing Pima cotton. Pima is an ELS (extra long staple) cotton. It's significantly softer, stronger, and longer-lasting that other cottons. Garments crafted with this super premium fiber beautifully resist pilling, shrinking, and disintegrating in your laundry.