Meet Ethan
Born on Stonyfield Farm and raised by organic food entrepreneurs, Ethan Hirshberg has had food and business in his blood since Day 1.
A long-time user and proponent of apple cider vinegar, his first products were our line of apple cider vinegar shots. Seeking to solve the problem that he – and many others – faced with daily apple cider vinegar use, he simply sought to make the potent elixir taste better. It didn't take long before friends and family were raving about the convenience of our shots and requested more products that would support their personal health journeys.
Owing to his parents’ original mission, everything is 100% organic and in non-toxic glass packaging. Ethan always says we'll never make anything he wouldn’t give to his mom, a 3-time breast-cancer survivor.