Capture subjects near, far and in-between with the PowerShot SX730 HS digital camera's powerful 40x Optical Zoom. Take shots of epic moments with Zoom Framing Assist when using longer focal lengths, like capturing your friend surfing waves in the distance. There's even an automatic feature to choose the best composition for your subject. Let's not forget about those all-important selfies, too - the new 180° tilt-type screen can face all the way forward to put you in the center of the frame. The Smooth Skin effect, which is now available in all modes, can help enhance your natural features. Share your photos and videos right away with a range of connection options, which now includes versatile built-in Bluetooth, as well as built-in Wi-Fi and NFC technology.

Whether the action is happening right in front of you or just out of reach, the 40x Optical Zoom of the PowerShot SX730 HS has you covered. The camera's advanced stabilization technology helps ensure that images and videos can be captured in outstanding quality with Intelligent IS that chooses the stabilization method that matches the shooting conditions.

With Zoom Framing Assist, you can let the camera automatically zoom in or out while following the movement of your subject, helping it to remain in focus and give you the optimum composition.

The overall size of the PowerShot SX730 HS means you can still fit it in a pocket, ready to capture the action whenever it happens. The large grip on the front and back of the camera, along with the textured surface and slip-resistant shape helps make it feel comfortable in your hand.

Thanks to built-in Wi-Fi technology and the Canon Camera Connect app, with the PowerShot SX730 HS you can transfer photos and videos to and from compatible devices, upload directly to various web services and more. Built-in NFC technology means the camera can connect directly to compatible devices by simply touching the NFC icon on the camera to the device. Bluetooth pairing lets you easily connect to and remotely control the PowerShot SX730 HS from compatible smartphones using the free Canon Camera Connect app*. You can also establish a direct Wi-Fi connection to use your compatible phone as a viewfinder, and check and download previously captured photos and videos.

Remote shooting using your compatible smart device is easy with built-in Wi-Fi and the free Canon Camera Connect app* or with built-in Bluetooth connectivity. Your device will show a live image of the camera's capture - ideal for a commemorative group photo, wildlife shots and all kinds of situations. Control the zoom, flash, self-timer and shutter and save images to your camera as usual.

The PowerShot SX730 HS employs a 20.3 Megapixel^ High-Sensitivity CMOS sensor, which delivers powerful imaging performance and is optimized for use in select compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for high ISO capture with reduced noise. It's also incredibly fast, capable of rapidly capturing and moving image data to the processor, as well as enabling fast continuous shooting and fast autofocus.

The DIGIC 6 Image Processor helps boost image quality in both stills and videos for high resolution with minimal noise when shooting in dark conditions, and Dynamic IS that helps create video virtually free of distortion. The processor also enables high-speed, high-quality continuous still image shooting at up to 5.9 frames per second. Video recording is impressive with Full HD at 60p as well as MP4 recording. The DIGIC 6 Image Processor also powers MF Peaking, which displays edges of subjects in color to make manual focusing easier and helps provide a precise focusing tool at your disposal.