Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy Uppercut O'Shea, Uppercut Deluxe is a modern, yet traditional approach to men's grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high-quality grooming products for men.
The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf, and skate.