Maui Moisture was inspired by handpicked & handcrafted ingredients that can be found on tropical islands like Maui. Most shampoos and conditioners start with deionized, chemically treated water as their primary ingredient. Maui Moisture starts with a unique blend with Aloe Vera Juice and is infused with pure Coconut Water.After shampooing, apply conditioner generously to hair, working through to ends. Wait 3-5 minutes. Rinse hair thoroughly. Warning: Avoid contact with eyes. If contact occurs rinse immediately. For best results use in conjunction with other Maui Moisture products. As good as I look and smell, please do not drink me.