WHAT IS INOV-8?
inov-8 is a footwear, clothing and equipment brand for committed runners and fitness athletes who seek to push boundaries and stretch limits. Renowned as a world leader in grip, inov-8 lives by the philosophy that an athletes’ interaction with the environment is the single most important factor when designing products. Our kit are light, fast and always innovative, as proven by our pioneering use of wonder-material graphene in sports footwear. We never follow others, we carve our own way. #GetAGrip
THE F-LITE 230
It’s back – and it’s better than ever before with the addition of graphene grip (G-Grip) rubber on the outsole. The F-LITE 230 is the original functional fitness shoe, the one that shot inov-8 to prominence amongst the fitness community in 2009. Almost a decade on, a re-engineered version has now landed.