In the start, we want to helping people who worked in ice-cream factory, kept them warmer but no in heavy clothes.then, it was worn to see game in winter. Now more uses. You can wear to work, not bloated in business attire.
Any outdoor activity in winter can be worn. Simple cutting, Neoprene fabric, Longer heating.
I'm Mr.ICE. but keep you warm, Care for you whole winter!