For generations the LEGO name has been synonymous with quality - quality in toys for children. This quality has been copied into LEGO Wear children's clothes: a functional active play wear for kids between 0-14 years old. We believe that kids are meant to play which is the reason why we put so much passion and creativity into the construction and design of the clothes in order to enable kids to play 100% freely. Children are hard on their clothes and that's the way it should be. Therefore, focus is on quality in the collection yet still paying close attention to comfort.
We have specialized within quality kids wear for more than 25 years observing and analyzing kids and their ways of playing – both indoor and outside. This valuable knowledge has led to a new direction where FUN and FUNCTION are the essentials in the collection. FUN because the LEGO universe is all about play, creativity and having fun. And FUNCTION because high quality, with thought through technical details makes a difference for the kids who wear our clothes.
LEGO represents a universe, which is known and loved throughout the world, and LEGO Wear clothes have images and graphics that are easily identified from the child's play situations. In LEGO Wear, you will always find the most loved LEGO characters. LEGO Wear: clothes for active children of all ages.