Our Story
Our founders Jen and Cristina created Swoon so that everyone would have the opportunity to indulge in life’s sweetest moments without having to worry about sugar, calories, and the consequences of both. As a type 1 diabetic, Jen was always on the lookout for drinks that were free of sugar, natural, and full of flavor. They spent years settling for sugary cocktails or vodka sodas because there was no better option. That’s why they created one. Swoon doesn’t believe in settling or sacrifice. We believe that everyone should be able to celebrate with family and friends in a way that’s healthy, happy, and tons of fun.