Pioneers in Petfood

Tender & True pioneered the first organic, humanely raised, antibiotic-free pet food. Today we are continuing to blaze a trail of firsts, setting new standards in the industry for quality, excellence, and care.

All this and still independently owned in the Midwest!

Organic

Our certified organic recipes meet the stringent standards put forth by the USDA. Organic certification is the public’s assurance that products have been grown and handled according to strict procedures without persistent toxic chemical inputs.

Certificate Number: Z-41448-2008, 2019

Humanely Raised

We partner with the Global Animal Partnership (GAP) to verify that the chicken in each and every bag of Tender & True recipe has been humanely raised. This means that the chickens have been raised in an enriching environment, which includes more space requirements, no cages, and no crowding.

GAP is a group of farmers, scientists, retailers, manufacturers, and animal advocates all collaborating with a common mission: improving farm animal welfare.

Certification issued by Global Animal Partnership, 2019.

Raised without Antibiotics

We source and supply our own ingredients, meaning all ingredients meet our strict standards. All chicken used in our Organic Chicken & Liver Recipes has been raised without antibiotics.