The fridge is your film’s best friend. Temperature affects how Polaroid film works. To keep your film in shape for shooting, we recommend storing it in the fridge (not the freezer) and allowing it to reach room temperature (13-28°C / 55-82°F) before loading it into your camera.

Clean rollers make for clearer photographs. Each Polaroid camera has a set of rollers inside the film door. If these rollers are dirty, the chemistry can’t spread as easily across the film frame. If they look dirty, give them a gentle wipe with a soft, damp cloth.

Whether you’re using natural sunlight or a studio set-up, always shoot with the light behind you, or to your side. If you face the camera into the light, your photos can end up dark and blown out. We also recommend to always use the flash to get great results — even if it’s a sunny day.

You need light to get the best photograph, but you need darkness to let it work its magic. When you take a photograph, thousands of chemical reactions take place within that small film frame. To get the best result, let your photograph develop face down in a warm area that’s shielded from light.

Color i-Type Film

Battery-free color film that’s optimized for your Polaroid Now camera wrapped in that iconic white frame.

Black and White i-Type Film

Artistic black and white film wrapped in that iconic white Polaroid frame.

Special Edition Films

Frame your party moments in bold, matte black. This i-Type Color film Black Frame Edition makes each color pop.

Save with Film Multi-Packs

(Almost) never run out of film with i-Type film multi-packs. This bulk pack saves on the wallet too. Compatible with the One Step+, the Polaroid Now, and the Polaroid Lab.