Long Staple Cotton and High Thread Counts
Many bedding manufacturers tote cheaper alternatives that just don't have the same softness, durability, or overall quality. For Charisma, the only option is to make 100% cotton bedding with stronger and softer long staple cotton threads in finer, smoother, high thread counts.
The long staple cotton is in itself softer and more durable, while high thread counts supplement that longevity and softness. The Charisma sheet sets resists pulls, pilling, or fading even when machine washed for years to come. While durability is great, the opulence of extremely soft long staple cotton is what our discerning customers truly appreciate.
We add an extra 10 thread counts on every sheet set. 310, 510, and 610 are the true thread counts of these sheet collections because the Charisma brand is about excess luxury and sophistication.