Most tire shine products on the market are produced to do just that -- make your tires look shiny. Sounds good in theory, but 1) not everyone prefers that eye blinding shine, and 2) achieving that shine usually means a greasy, messy feel, that can sling off as Soon as you drive the vehicle. Also, the chemicals used to produce that shine can often cause the tire to dry out, which can actually shorten the tires' life expectancy instead of lengthening their life. Building upon the heritage of our 303 Protectant formula, this unique formula can provide either a matte or glossy finish. Whether matte or glossy, tire balm dries completely and never slings off the tire. Apply one coat of 303 tire balm & Protectant to get a matte, non-shiny finish. Apply more than one coat to get a shinier finish. Use up to 3 coats to get a deep, wet look regardless of shine preference, you can be assured that the tire will be protected from the sun's harmful UV rays and other elements for up to 3X longer than other competitor products keeping tires looking newer and lasting longer. 303 tire balm & Protectant dries quickly, and is completely sling-free when used as directed. It's also easy to use. Just Squeeze onto preferred applicator, and wipe on the tire to get a classy, new tire look, and let the formula dry for about 10 minutes depending on conditions, to apply another coat (if desired for a shinier look). it's that easy. Keeps All your tires on your cars, trucks looking cleaner and newer. 12 fl. Oz.