You’re looking at the labels on a shampoo or conditioner bottle. Ingredients are listed like “ammonium lauryl sulfate,” “sodium laureth sulfate,” “sodium lauryl sulfate,” “methylparaben,” “ethylparaben,” and “butylparaben.” Yikes! What are these things—and do you want them on your hair?

The answer is no. And here’s why: Sulfates are “surfactants,” meaning they make foaming easier, which is why many manufacturers still use them. But they can also strip your hair of essential oils, leaving it frizzy, damaged, and dry. Many, though not all, people find they irritate skin. Some are even allergic to them. As for parabens, used to prevent the growth of bacteria, research has shown that they mimic the effect of estrogen, and could potentially be linked to breast cancer. Both sulfates and parabens are inexpensive ingredients, so some consumers continue to choose cheap products that contain them.

But at artnaturals, our shampoos and conditioners are sulfate-free, paraben-free—and affordable! Natural ingredients, such as argan oil, aloe vera, coconut oil, keratin, botanical extracts, and vitamins, ensure that hair is clean, shiny, and hydrated, with no sulfates and no parabens, ever. You’ll love the way your hair looks—naturally !

Girls (and boys) with curls want bounce, not frizz. ArtNaturals Curl Defining Cream will give you the shiny, defined, soft curls you want, while banishing the too-tight or frazzled curls you don’t. This professional-series Cream combines argan oil, avocado oil and jojoba oil to sooth and hydrate curly hair’s natural dryness, without leaving film or residue. Flirty, wash-and-wear curls that are soft to the touch are the result!

Argan oil is prized for is power to restore and strength hair, renewing healthy shine, softness, and luster, while delivering healing moisturizers and keratin. Avocado oil is lightweight, easily absorbed, and bursting with Vitamins A, B, D, E, protein, amino acids, iron, copper, magnesium, and folic acid, making it a natural repairer and regenerator. Blend them both with deeply moisturizing jojoba oil, and your curls are already in for a treat.

Avocado oil is lightweight, easily absorbed, and full of Vitamins A, B, D, E, protein, amino acids, iron, copper, magnesium, and folic acid, making it a natural repairer and regenerator.

Naturally curly hair can be a challenge on very humid days (frizz) and very low-humidity days (flyaways). Our Cream adds in sweet almond oil, which helps seal in moisture and adds sheen, along with hydrating shea butter and wheat protein to tame hair’s follicles and bump up manageability.

As Frieda from “Peanuts” famously said, “People always expect more of you when you have naturally curly hair.” So expect more from your Curl Defining Cream!

• Argan Oil Plant Part Used: Argan kernels
• Botanical Name: Argania
• Family: Sapotaceae
• Origin: Morocco
• Method: Cold pressed