You’re looking at the labels on a shampoo or conditioner bottle. Ingredients are listed like “ammonium lauryl sulfate,” “sodium laureth sulfate,” “sodium lauryl sulfate,” “methylparaben,” “ethylparaben,” and “butylparaben.” Yikes! What are these things—and do you want them on your hair?

The answer is no. And here’s why: Sulfates are “surfactants,” meaning they make foaming easier, which is why many manufacturers still use them. But they can also strip your hair of essential oils, leaving it frizzy, damaged, and dry. Many, though not all, people find they irritate skin. Some are even allergic to them. As for parabens, used to prevent the growth of bacteria, research has shown that they mimic the effect of estrogen, and could potentially be linked to breast cancer. Both sulfates and parabens are inexpensive ingredients, so some consumers continue to choose cheap products that contain them.

But at artnaturals, our shampoos and conditioners are sulfate-free, paraben-free—and affordable! Natural ingredients, such as argan oil, aloe vera, coconut oil, keratin, botanical extracts, and vitamins, ensure that hair is clean, shiny, and hydrated, with no sulfates and no parabens, ever. You’ll love the way your hair looks—naturally !

Hair brittle, dry, split, frizzy? Has it been seriously damaged by years of flat ironing, blow drying, coloring or straightening? What about too much sun, salt or chlorine? ArtNaturals Ultra Shea, Avocado & Lychee Conditioner is like a deep drink of moisturizing water for your hair. Slather it on after shampooing and its unique blend of hydrating shea butter, strengthening lychee extract, and rejuvenating avocado oil (plus a whole list of other renewing ingredients), will get to work to undo damage and restore volume and vibrance.

Shea butter, a solid fatty oil derived from the nuts of the African Karite tree, has become a headliner in skin and haircare. Soothing dry, itchy scalp, repairing hair breakage and mending split ends, it bursts with Vitamins A and E, moisturizing hair and scalp, re-hydrating as it does. Shea butter also protects hair from the sun’s UV rays, ocean water’s salt, and pool chlorine, coating hair shafts once absorbed. Fragile, brittle hair is softened and thickened.

Avocado oil is lightweight, easily absorbed, and full of Vitamins A, B, D, E, protein, amino acids, iron, copper, magnesium, and folic acid—all of which make it a natural repairer and regenerator. Native to China, lychee nuts are also full of vitamins and nutrients that add pop to hair’s regrowth, strengthen individual hair strands, keep color from fading, and promote super shine.

The Conditioner also blends in soothing aloe, regenerating rosehip oil and stimulating cypress extract, which join in assisting hair revive from parched to perfect. For ultra-ultra results, use with our Ultra Shea, Avocado & Lychee Shampoo.