Extreme power comes in the form of a professional, ergonomic dryer. Haute Stuff Turbo features a powerful engine, one of the strongest on the market. Coupled with ionic generating capabilities, this blow dryer offers turbo fast drying with incomparable smoothing performance. Ionic technology aids in breaking up water quickly through the emission of negative ions that smooth hair reducing drying time and increasing shine. Healthy looking, frizz-free, hydrated hair is the result of the moisture being sealed within the cuticle. Effortless styling in a fraction of the time. Product Features: Cool Shot Button. 3 Temperatures. 2 Speeds. Ionic Blast. Professional Length Power Cord. Concentrator Nozzle. Air Filter.