The frog eventually proved so popular that the focus was shifted from the flags to the frog. As time went on Peace Frogs expanded into t-shirts, sweatshirts, boxers, hats, and a variety of accessories. The frog's combination of positive energy, whimsical attitude, and peaceful outlook has proven universal and enduring.
Part of the Peace Frogs mindset is an awareness of our endangered environmental resources. In 2001 Peace Frogs joined with the PARC, Partners in Amphibian and Reptile Species. The immediate goal is to save the small seasonal wetlands which form the natural habitat for these creatures.
Peace Frogs does not represent any form of activism; rather, we are aware that now, perhaps more than ever, our entire planet needs some positively peaceful feelings. We care about the environment, but we care about people too. Customers are always telling us stories about what Peace Frogs means to them: its more than just a piece of clothing, it's an icon of hope and happiness.